british american tobacco p.l.c. sustainability report 2011 - Marketplace goals and commitments

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Sustainability Report 2011

Our marketplace commitment

We will take the lead in upholding high standards of corporate conduct within our marketplace.

2012 goals

  • Revise and update our International Marketing Standards to take into account evolving marketing practices and regulation by end 2012;
  • 100 per cent adherence to our International Marketing Standards by end 2012; and
  • 100 per cent adherence to our global approach to youth smoking prevention in all countries where implementation is required.


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