british american tobacco p.l.c. sustainability report 2011 - The Group

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Sustainability Report 2011

British American Tobacco is the world's second largest tobacco group by market share, with brands sold in more than 180 markets.

We have four global brands – Dunhill, Kent, Lucky Strike and Pall Mall – and more than 200 local brands in our portfolio. Our market positions are strong in each of our regions and we are the leading tobacco company in more than 50 markets. Our employees number more than 56,000 and we have 46 cigarette factories in 39 markets. In 2011, we sold 705 billion cigarettes and had an annual gross turnover of £46,123 million.

Our Group vision

To achieve leadership of the global tobacco industry, not just in volume and value, but also in the quality of our business. To be industry leaders we must continue to demonstrate that we are a responsible tobacco Group with outstanding people, brands and superior products.

Our strategy

Our strategy

Growth: Our strategy to deliver our vision begins with growth and our aim to increase our global market share, with a focus on our Global Drive Brands and our other international brands.

Productivity: We target continuous improvements in our cost base that will provide resources to invest in our brands, helping us to grow market share and achieve higher returns for shareholders.

Winning organisation: By being a winning organisation we can ensure that we attract, develop and retain the best people we need to deliver our strategy for growth.

Responsibility: Our companies and people are required to act responsibly at all times and we seek to reduce the harm caused by our products and our environmental footprint.

Our sustainability agenda

Our sustainability agenda is an integral part of delivering this strategy and comprises five goals. We will:

  • Strive to bring commercially viable, consumer acceptable reduced-risk products to market;
  • Take a lead in upholding high standards of corporate conduct within our marketplace;
  • Actively address the impacts of our business on the natural environment;
  • Work for positive social, environmental and economic impacts in our supply chain; and
  • Work to ensure we have the right people and culture to meet our goals.

Our global presence

Since our company was founded in 1902, we have become one of the world’s most international businesses, in terms of our locations and our multicultural workforce.

Effective from 1 January 2011, we reorganised our previous five regions into four: Americas, Asia-Pacific, Western Europe and the newly formed Eastern Europe, Middle East and Africa region. You can view balanced scorecards of sustainability performance for these regions, as well as for nine of our largest markets, in the regions and markets section.

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