british american tobacco p.l.c. sustainability report 2011 - Engagement and governance

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Sustainability Report 2011

Engagement and governance

Our approach

In the tobacco industry, it’s particularly important that we demonstrate openness and build trust. We can do this through stakeholder engagement and sound governance procedures.

Our process for stakeholder engagement includes independently assured and facilitated dialogue sessions. We also use a materiality test based on the outputs of dialogue to define those topics of greatest interest to stakeholders and high current or potential impact on the business. This determines our sustainability agenda and the content of this Report.

Effective governance is critical to ensuring we manage our sustainability impacts, and our wider business, responsibly. It includes having clear policies, principles and standards that we live up to.

By engaging with stakeholders, we can work to ensure we are tackling their areas of concern. Our governance systems help us manage the business responsibly, as society demands.


Materiality matrix

Our sustainability agenda focuses on five impact areas: harm reduction, marketplace, environment, supply chain and people and culture and was developed based on feedback from stakeholders. Within each are priority topics that are identified using a materiality matrix.

Stakeholder engagement

Our stakeholder engagement includes independently assured and facilitated dialogue sessions, long-term partnerships and stakeholder panels.


We will donate £10 to the Global Trees Campaign  Opens in new window for each of the first 200 responses to our feedback survey.

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