What the future might look like
We have a responsibility to seek to reduce the health risks of our products. In the future, we expect to be able to offer adult tobacco consumers reduced toxicant cigarettes and new categories such as low-toxicant smokeless tobacco and regulatory approved nicotine products.
Demonstrating that new products are less risky poses many scientific and regulatory challenges. To tackle these, we expect to see many more research collaborations being established involving the tobacco industry, academia and tobacco research centres. This will hopefully lead to the development of a regulatory assessment framework for potentially reduced-risk products that is underpinned by sound science.