british american tobacco p.l.c. sustainability report 2010 - Transparent lobbying

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Sustainability Report 2010
I believe this approach demonstrates our commitment to transparency and I hope it helps to reassure stakeholders around any concerns they may have.
Michael Prideaux, Group Corporate and Regulatory Affairs Director
Michael Prideaux, Group Corporate and Regulatory Affairs Director

Statement from Michael Prideaux, Group Corporate and Regulatory Affairs Director

Some stakeholders have concerns that the views we publish externally and those we advocate to regulators behind closed doors are not the same. This is not the case. I believe transparency is the best response and that all views advocated in policy formation, whether from businesses, NGOs or any other parties, should be clear to everyone.

For global regulatory issues, the views we advocate are the same as those published on www.bat.com Opens in new window and regulatory engagement by our companies is monitored by our regional CSR and audit committees. We also have a clear policy and compliance procedures on political donations set out in our Standards of Business Conduct.

As is evident from the views we publish, we are not trying to resist regulation – it is in our interest to have effective and balanced regulation of the tobacco market. For example, we lobby where local laws are not as strict as our International Marketing Standards to have similar standards incorporated – this not only increases tobacco control measures but also creates a more level playing field.

Recently we have seen some Framework Convention on Tobacco Control recommendations for regulation that we don’t believe are based on sound evidence. We are very clear in these cases why we don’t agree and what our reasoning is.

I believe this approach demonstrates our commitment to transparency and I hope it helps to reassure stakeholders around any concerns they may have.