british american tobacco p.l.c. sustainability report 2010 - Paul Adams on a decade of progress

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Sustainability Report 2010
Our sustainability agenda is one of the things I am most proud of.
Paul Adams, former Chief Executive
Paul Adams, Former Chief Executive

On the 28 February 2011, I ended 20 years with British American Tobacco, including seven years as Chief Executive.

In that time, I have seen the Group make significant progress in sustainability. Our stakeholder dialogue programme, introduced in 2001, was an important driver of this progress. It helped us to better understand what our stakeholders expected of a responsible tobacco company. Our journey from our first Social Report in 2002 to the fully fledged sustainability agenda we have in place today has been a valuable one.

With the help of our stakeholders we have developed our Business Principles and International Marketing Standards, we have set up partnerships to help us address some of our biggest challenges and have launched sustainability projects that we reap the benefits of today and will continue to do so in to the future.

Our sustainability agenda is one of the things I am most proud of and I firmly believe that the approach we have taken, which is to integrate sustainability across all of our operations, will increase the Group's ability to build value for many years to come.

Paul Adams, former Chief Executive
February 2011

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