british american tobacco p.l.c. sustainability report 2010 - About British American Tobacco South Africa

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Sustainability Report 2010
South Africa

British American Tobacco South Africa is one of the Group’s largest companies and has approximately 85 per cent market share. The company employs approximately 2,000 people and has operated in South Africa since 1904.

The company’s manufacturing site in Heidelberg produces 25 billion cigarettes a year. Almost 50 per cent of the tobacco used comes from local farms. The number of local farmers is low, at around 85, but they operate on large farms with high productivity. All tobacco grown in South Africa is processed at the Heidelberg factory.

British American Tobacco South Africa contributes approximately R10 billion (£885 million) in excises and VAT each year. In 2010, the company spent R28 million (£2.5 million) in corporate social investment.


South Africa’s performance against some of our key measures can been seen in its balanced scorecard. The company has achieved the Group target of 100 per cent adherence to our International Marketing Standards. With 100 per cent local representation on its senior management team, it has not only outperformed the Group aim for a 70:30 ratio of local to expatriate senior managers at business unit level, but is also the top-performing market, out of the nine featured, for this measure. For youth smoking prevention, the company is running a programme focused on retail access prevention with the Tobacco Institute of Southern Africa.

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British American Tobacco South Africa