british american tobacco p.l.c. sustainability report 2010 - About British American Tobacco Germany

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Sustainability Report 2010

British American Tobacco Germany has just under an 18 per cent share of the total German tobacco market, and 19 per cent in the cigarette market, making it the number three tobacco company in the country.

The company has 2,300 employees with headquarters in Hamburg, as well as two manufacturing sites in Bayreuth and Bremen. With annual production of 46.1 billion cigarettes and an average daily output of 190 million cigarettes, the site in Bayreuth is the largest in the British American Tobacco Group. In 2010, the company contributed €680,000 (£583,000) in corporate social investment.

The business in Germany has a long-standing programme of corporate responsibility and sustainability. This includes community investment programmes, initiatives covering a wide range of sustainability issues and formal stakeholder dialogue.

In 2010, the company was once again accredited for its sustainable family conscious personnel policy by a national initiative, Berufundfamilie gGmbH, under the auspices of the Federal Minister for Family Affairs and the Federal Minister of Economics. It was also recognised as a Top Employer in Germany by the CRF Institute.


Germany’s performance against some of our key measures can been seen in its balanced scorecard. The company has outperformed the Group targets for energy and water use, recycling and waste sent to landfill. It is also the top-performing market, out of the nine featured, for recycling – at 99.37 per cent – and has the lowest level of waste sent to landfill, at 0.001 tonnes per million cigarettes equivalent, along with Malaysia.

For youth smoking prevention, the company is also running five programmes focused on retail access prevention, as well as engaging with the government to improve measures to help prevent underage access to tobacco.