british american tobacco p.l.c. sustainability report 2010 - About Souza Cruz

Skip Data Fast Track Navigation

Data fast track

Sustainability Report 2010
Brazil factory

Souza Cruz, our subsidiary in Brazil, holds a share of 62.3 per cent of the Brazilian market and sells some 72 billion cigarettes a year. Its head office is in Rio de Janeiro and it has two manufacturing sites.

Brazil is one of our largest tobacco leaf growing markets, with some 40,000 farmers directly contracted to Souza Cruz. In 2010, the company purchased 174,500 tonnes of tobacco leaf from the south and north-east of the country, where it has four leaf processing plants.

Souza Cruz employs around 7,500 people and generates 240,000 direct and indirect jobs in the economy. It is one of the largest companies in Brazil and is listed on the São Paulo Stock Exchange and in 2010 Souza Cruz’s operations generated BRL 7.4 billion (£2.7 billion) in sales taxes. The business also contributed BRL 8.2 million (£3.1 million) in corporate social investment in 2010.


Brazil’s performance against some of our key measures can been seen in its balanced scorecard. The company has achieved the Group target of 100 per cent adherence to our International Marketing Standards. It has also outperformed the Group targets for energy and water use, recycling and waste sent to landfill. It is also the top performing market, out of the nine featured, for both energy use and carbon dioxide.

As well as meeting the Group target for succession coverage in the short term, with 100 per cent coverage for each senior position in the business unit, it has the strongest succession coverage in place out of the nine markets, for both short term and long term. The company also shares the top spot with Russia for our employee opinion survey, with the highest score of the nine markets in the engagement category.

For youth smoking prevention, the company is running two programmes, as well as engaging with the government and national retail trade associations to improve measures to help prevent underage access to tobacco.