british american tobacco p.l.c. sustainability report 2010 - Markets

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Sustainability Report 2010

The following pages provide details of sustainability performance and activities of our businesses in nine of our largest markets.

Here you can find information for each of our businesses in the nine markets, including case studies on some of their sustainability initiatives and a balanced scorecard showing data for some of our key performance measures across the marketplace, environment and people and culture areas of our sustainability agenda. We do not currently have a comparable quantitative measure for our efforts in tobacco harm reduction or disaggregated data for our supply chain measures.

You can also use the region and market data comparator to compare performance in each measure.