british american tobacco p.l.c. sustainability report 2010 - Product development

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Sustainability Report 2010

Using life cycle analysis, we are identifying opportunities to improve sustainability performance in our supply chain. The challenge is in training our people to use our life cycle analysis consistently and to translate the results into good business decisions.


Our Sustainable Business Assessment uses data from our life cycle analysis studies to compare the potential impacts of new products, components or packaging. It has already resulted in a number of changes, such as using snus packaging tins that are made of a single, rather than multiple, material type.

In 2010, we focused on improving its quality and consistency, and a panel was set up to review completed assessments and the subsequent decisions made. This highlighted a need for further training, so we introduced drop-in surgeries and forums for our product developers.

We had aimed to complete eight life cycle analysis studies in 2010, but due to underestimating the time and resources needed only six were completed. The final two are expected to be completed by mid-2011.

Product development: what's next?

During 2011, we intend to build on our life cycle analysis work, further integrating it into our supply chain and introducing more detailed measurement to better enable process design decisions.