british american tobacco p.l.c. sustainability report 2010 - Materiality

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Sustainability Report 2010

In 2007, we decided to focus our sustainability reporting on those issues that are of the greatest significance to our business and our stakeholders. To identify potential issues, we reviewed the topics that had been raised in dialogue with our companies internationally since 2001. A total of 76 issues were identified, which we grouped into 14 categories. In order to establish the most significant, we carried out a three-stage process.

Materiality matrix

Material issues

This online report covers issues most material to our business or stakeholders.

Issues of partial interest or impact to our business or stakeholders can be found on our website.

Not reported
We do not cover topics that have already been addressed and are no longer raised by stakeholders, issues we cannot influence and those that do not have a significant impact on the business.

In stage one, the issues were mapped onto a matrix, with each one positioned according to its level of concern to stakeholders and its current or potential impact on the Group.

Stage two involved refining this mapping process through internal consultation with regional teams and senior functional managers in relevant areas, such as our Head of Environment, Health & Safety, as well as the Management Board and the Board CSR Committee. From this, we generated a reduced list of issues.

In the third stage of the process, this reduced list was presented for comment at a dialogue session with sustainability opinion leaders, NGOs and our senior management. The result was the identification of our five most significant areas of impact: harm reduction, marketplace, environment, supply chain and people and culture. The goals in these five areas comprise our sustainability agenda.

Within each area of our sustainability agenda, we report on topics of high interest to stakeholders and high current or potential impact on the business. On the first page of each section in this Report, we list the topics covered in the section and what related information can be found elsewhere on our corporate website Opens in new window.

The information on Opens in new window, but outside the scope of this Report, covers topics of high interest to some stakeholder groups but partial impact on the business, or vice versa. Examples include:

  • Corporate social investment;
  • Litigation; and
  • Cigarette litter.

We do not cover topics that:

  • Have already been addressed and are no longer raised by stakeholders;
  • We cannot influence; and
  • Do not significantly impact the business.

If there are any issues not covered in this Report or on Opens in new window that you would like to know more about or see in future Reports, please email us at