We will take a lead in upholding high standards of corporate conduct within our marketplace.
We have continued to coordinate a consistent approach to key regulatory issues by our companies and our global approach to youth smoking prevention was rolled out across the Group. We are also piloting a system to strengthen supply chain security and have entered into a cooperation agreement with the European Commission to tackle illicit trade in tobacco.
Over a billion adults use tobacco products. We do not seek to increase the total number of smokers but to grow the size and value of our market share among existing adult consumers.
Given the health impacts of tobacco, we agree that the industry should be regulated appropriately. We always aim to demonstrate high standards of corporate conduct and to act responsibly.
Acting responsibly means focusing on a number of areas including:
- Engaging on how our industry is regulated;
- Our marketing practices and preventing underage access to tobacco; and
- Tackling illicit trade in tobacco products.
In Stakeholders' challenging questions
, we have answered some of the more difficult questions our stakeholders ask, such as can we be responsible when we need to compete? If you have a question you would like to see answered in a future Report or have any feedback or comments on our marketplace issues, please email us at email@example.com