british american tobacco p.l.c. sustainability report 2010 - British American Tobacco Sustainability Report 2010

With the potential growth opportunity of developing ‘safer’ cigarettes we face the challenge and complexity of the science involved.

We have the opportunity to lead the industry in the area of responsibility, but the challenge is how to remain competitive.

With the global challenge of climate change, comes the opportunity for us to be more efficient and better manage our impacts.

We have an opportunity to identify potential efficiencies in our supply chain, but the challenge is in maintaining the same high standards globally.

Restructuring our business provides an opportunity to become more efficient, but periods of change can be challenging for some employees.