british american tobacco p.l.c. annual report 2008 - Performance and strategy

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ANNUAL REPORT 2009

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• QUICK READ

  • Results at a glance

• DIRECTORS' REPORT: BUSINESS REVIEW

  • From the Chairman
  • Performance and strategy
    • Chief Executive's review
    • Measuring our performance
    • Our strategy
    • Key Group risk factors
  • Regional review
  • Financial review

• DIRECTORS' REPORT: GOVERNANCE

  • Governance

• FINANCIAL STATEMENTS AND OTHER INFORMATION

  • Group financial statements
  • Parent Company financial statements
  • Shareholder information

 

  

 

PERFORMANCE AND STRATEGY

 

- Performance and strategy (3.10 mb)

Chief Executive's review

Paul Adams, Chief Executive, reviews the Group’s performance in 2009 against the corporate strategy.

Our strategy

Our strategy to deliver our vision is based on growth, productivity, responsibility and building a winning organisation.

Our performance

We have a wide range of measures and indicators by which the Board assesses performance compared to the Group's strategy.

 

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