british american tobacco p.l.c. annual report 2008 - Regional performance summary

 
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ANNUAL REPORT 2009

 VOLUME
(BNS)
REVENUE
(£M)
ADJUSTED PROFIT*
(£M)
ASIA-PACIFIC+3%
+20%
+24%
AMERICAS-6%
+10%
+13%
WESTERN EUROPE+6%
+21%
+31%
EASTERN EUROPE-4%
+2%
-13%
AFRICA AND
MIDDLE EAST
+11%
+31%
+41%
Total+1%+17%+20%
 
 VolumesRevenueAdjusted profit*
 2009
bns
2008
bns
2009
£m
2008
£m
2009
£m
2008
£m
Asia-Pacific1851803,2702,7171,148924
Americas1511613,1562,8631,1861,052
Western Europe1301233,8843,218994760
Eastern Europe1311371,6281,594409468
Africa and Middle East1271142,2701,730724513
 72471514,20812,122  
*Adjusted profit from operations     4,4613,717
Revenue and adjusted profit from operations, restated at constant rates of exchange  13,28012,1224,1063,717

* The profit discussed in the Regional review is based on adjusted profit from operations and therefore excludes the impact of restructuring and integration costs, the 2008 Canadian settlement, amortisation of trademarks and gains on disposal of businesses and trademarks.