| VOLUME (BNS) | REVENUE (£M) | ADJUSTED PROFIT* (£M) | |
|---|---|---|---|
| ASIA-PACIFIC | +3%![]() | +20%![]() | +24%![]() |
| AMERICAS | -6%![]() | +10%![]() | +13%![]() |
| WESTERN EUROPE | +6%![]() | +21%![]() | +31%![]() |
| EASTERN EUROPE | -4%![]() | +2%![]() | -13%![]() |
| AFRICA AND MIDDLE EAST | +11%![]() | +31%![]() | +41%![]() |
| Total | +1% | +17% | +20% |
| Volumes | Revenue | Adjusted profit* | ||||
|---|---|---|---|---|---|---|
| 2009 bns | 2008 bns | 2009 £m | 2008 £m | 2009 £m | 2008 £m | |
| Asia-Pacific | 185 | 180 | 3,270 | 2,717 | 1,148 | 924 |
| Americas | 151 | 161 | 3,156 | 2,863 | 1,186 | 1,052 |
| Western Europe | 130 | 123 | 3,884 | 3,218 | 994 | 760 |
| Eastern Europe | 131 | 137 | 1,628 | 1,594 | 409 | 468 |
| Africa and Middle East | 127 | 114 | 2,270 | 1,730 | 724 | 513 |
| 724 | 715 | 14,208 | 12,122 | |||
| *Adjusted profit from operations | 4,461 | 3,717 | ||||
| Revenue and adjusted profit from operations, restated at constant rates of exchange | 13,280 | 12,122 | 4,106 | 3,717 | ||
* The profit discussed in the Regional review is based on adjusted profit from operations and therefore excludes the impact of restructuring and integration costs, the 2008 Canadian settlement, amortisation of trademarks and gains on disposal of businesses and trademarks.