british american tobacco p.l.c. sustainability report 2009 - South Korea



British American Tobacco Korea is the second largest tobacco company in Korea, with a market share of approximately 17 per cent. The company’s headquarters are in Seoul and it has a manufacturing site in Sacheon City, South Kyungsang Province.

The company has previously produced its own local Social Reports and has a longstanding programme of stakeholder dialogue. In 2009, it engaged with some of its key suppliers on how it can further improve its environmental initiatives.

British American Tobacco Korea has a number of initiatives in place that are helping to ensure sustainability is embedded within the business. Recent examples include its youth smoking prevention programmes and corporate social investment activities, which you can read about on the following pages.

You can also view the performance of the local business against some of our key sustainability measures in its balanced scorecard and can compare data for these measures against other countries in the Data comparator.