british american tobacco p.l.c. sustainability report 2009 - Germany



British American Tobacco Germany includes one of the Group’s largest manufacturing sites located in Bayreuth, Germany.

The business in Germany has previously produced local Social Reports. It has a longstanding programme of stakeholder dialogue and, in 2009, held two such sessions. The first looked to establish how it should evolve its approach to sustainability in the future and the second tried to address society’s expectations of a responsible tobacco business.

British American Tobacco Germany has a number of initiatives in place covering different areas of our sustainability agenda, recent examples of which can be read in the following pages, including its approach to youth smoking prevention and its employee sustainability initiative.

You can also view the performance of the local business against some of our key sustainability measures in its balanced scorecard and can compare data for these measures against other countries in the Data comparator.