british american tobacco p.l.c. sustainability report 2009 - Canada



Our subsidiary Imperial Tobacco Canada is Canada’s leading tobacco company. It has more than 700 employees across the country in sales offices and at its Montreal head office, and distributes its brands to some 35,000 retailers.

Imperial Tobacco Canada has previously produced local Social Reports and has a longstanding programme of stakeholder dialogue. In 2009, it engaged with stakeholders around the issue of tobacco harm reduction, in order to complement our global harm reduction efforts.

Approximately one third of the Canadian cigarette market is illegal. Imperial Tobacco Canada plays an active role in attempts to raise awareness about the extent of the problem and its social consequences, which you can read about in the following page on tackling illicit trade. The company also has a number of sustainability initiatives in place, a recent example of which is the introduction of hybrid cars into its car fleet.

You can also view the performance of the local business against some of our key sustainability measures in its balanced scorecard and can compare data for these measures against other countries in the Data comparator.