(the Report). The following assurance activities were requested: Our assurance engagement has been planned and performed in accordance with ISAE 3000 [ 1 ] and to meet the requirements of a Type 2 assurance engagement as defined by AA1000AS (2008) [ 2 ]. The AA1000AS (2008) assurance principles of Inclusivity, Materiality and Responsiveness have been used as criteria against which to evaluate the Report.
To form our conclusions on the Report, we undertook the steps outlined below:
1. Interviewed a selection of executives and senior managers at British American Tobacco’s headquarters in London (headquarters) to understand the current status of social, ethical and environmental activities, and progress made during the reporting period.
2. Reviewed the Group’s approach to stakeholder engagement through interviews with a selection of employees at headquarters, regions and Group companies, and reviewing selected associated documentation.
3. Conducted a high-level benchmarking exercise of the material issues and areas of performance covered in the sustainability reporting of British American Tobacco’s peers.
4. Reviewed a selection of external media reports and selected headquarters documents relating to social, ethical and environmental aspects of performance to test the coverage of topics within the Report.
5. Reviewed information or explanation about the Report’s data, statements and assertions regarding sustainability performance in 2008.
6. Reviewed and challenged a selection of the collation and validation data processes at headquarters. This review encompassed environment, health and safety (EHS), Group corporate social responsibility (CSR) survey, ‘Your Voice’ employee opinion survey, machinery destroyed, Business Enabler Survey Tool (BEST) and Social Responsibility in Tobacco Production (SRTP) data.
7. Reviewed and challenged supporting evidence from Group companies for a selection of data points covering EHS and the Group CSR survey.
8. Reviewed the processes for determining material issues to be included in the Report and the application of these in preparing the Report.
In addition, in order to form our conclusions on the information regarding stakeholder dialogue sessions in London, we:
9. Attended four independently facilitated stakeholder dialogue sessions held in London during late 2008 and early 2009.
10. Reviewed the independent facilitator’s minutes of the dialogue to form conclusions that they provided a fair representation of the issues raised and British American Tobacco’s response.
11. Reviewed the sections in the Report relating to the London-based stakeholder engagement sessions, as described in vision for sustainability, engaging with stakeholders, illicit trade, environment and human rights to form conclusions on their accuracy and balance.
The extent of evidence gathering procedures for a ‘limited level’ of assurance is less than that of a ‘reasonable level’ assurance engagement (such as a financial audit) and therefore a lower level of assurance is provided for the full Report than those sections relating to the London-based stakeholder engagement sessions.
Our scope of work covered the online Sustainability Report 2008 and selected web pages
, which are marked with the Ernst & Young footnote. We did not review all the bat.com pages.
With the exception of selected telephone interviews with personnel in regions and Group companies, our work was limited to activities at headquarters. We did not visit any overseas subsidiaries.
We interviewed personnel from three out of five regions and staff at four Group companies out of a possible 104 locations about their stakeholder engagement activities.
Our review of EHS data from Group companies was limited to testing a total of 40 data points from 10 different Group companies, out of a total of 104 locations. We also interviewed personnel from two out of five regions about the quality control of data collated from the Group CSR survey.
On the basis of our review and in accordance with the terms of reference for our work, we provide the following conclusions on the Report in relation to each of the AA1000AS (2008) assurance principles, the accuracy of the statements relating to the London-based stakeholder engagement sessions, and the accuracy and completeness of data and claims presented in the Report. Our conclusions should be read in conjunction with the above section on ‘What we did to form our conclusions’.
Has British American Tobacco been engaging with stakeholders across the business to further develop its approach to sustainability?
Has British American Tobacco provided a balanced representation of material issues concerning its sustainability performance?
Has British American Tobacco provided a fair representation of the issues raised and response to the London-based stakeholder engagement sessions?
How plausible are the statements and claims within the Report?
How complete and accurate is the data in the Report regarding EHS, Group CSR survey, ‘Your Voice’ employee opinion survey, machinery destroyed, BEST and SRTP?
Our observations and areas for improvement will be raised in a report to British American Tobacco management. Selected observations are provided below. Additional specific observations regarding progress made and areas for improvement can be found in appropriate sections of the Report. These observations do not affect our conclusions on the Report set out in this statement.
This is the second year Ernst & Young LLP has provided independent assurance services in relation to British American Tobacco p.l.c.’s Sustainability Report. We have provided no other services relating to British American Tobacco’s approach to sustainability reporting.
Our assurance team has been drawn from our global climate change and sustainability services network, which undertakes similar engagements to this with a number of significant UK and international businesses. The work has been led and reviewed by Lead Sustainability Assurance Practitioners.
Ernst & Young LLP
London
April 2009


1 International Federation of Accountants’ International Standard on Assurance Engagements Other Than Audits or Reviews of Historical Financial Information (ISAE 3000).
2 AA1000AS (2008) – A second edition of the AA1000 assurance standard from the Institute of Social and Ethical AccountAbility, AA1000AS (2008), was launched in October 2008.