sustainability report 2008 - Progress against goals
Key
Progressing on track
Completed
Not met| 2008 goals and commitments | Status | 2009 goals and commitments | Deadline | |
|---|---|---|---|---|
| Continue to address the scientific challenges that might eventually lead to developing a potentially reduced-risk cigarette. | | Continue to develop and validate scientifically meaningful measurements for exposure to tobacco smoke toxicants and to investigate how we might measure potential harm. | Ongoing | |
| Conduct our first clinical study of a combustible prototype product that in smoking machine tests produces lower levels of certain smoke toxicants compared to conventional cigarettes. | End 2009 | |||
| Continue to engage with regulators and the scientific community. | | Continue to develop and update our scientific website, www.bat-science.com  . | Ongoing | |
| Work with our External Scientific Panel to help inform our scientific research programme. | Ongoing | |||
| Continue to present our scientific research at international conferences and publish it in peer-reviewed journals. | Ongoing | |||
| Continue to test market smokeless tobacco products. | | Continue with two snus test markets where snus was not an existing category and aim to expand to a further test market. | End 2010 | |
| Continue to engage with regulators and scientific, medical and public health stakeholders on the potential contribution snus could make in reducing the overall public health impact of tobacco use. | Ongoing |