For us, sustainability means addressing key business-related social, environmental and economic impacts in a way that aims to bring value to all our stakeholders, including shareholders.
Our Group vision
Our Group vision is to achieve leadership of the global tobacco industry in order to create shareholder value.
Quantitatively, we seek volume leadership among our international competitors. Qualitatively, we aim to lead our industry as the preferred partner of key stakeholders and in demonstrating responsibility.
Our strategy to deliver our vision is based on Growth, both organic and through mergers and acquisitions, on Productivity, through effective and efficient deployment of our global resources, on Responsibility, by building a sustainable business that meets stakeholder expectations, and on developing a Winning Organisation.
You can learn more about our Group strategy at www.bat.com/strategy .
Our sustainability agenda
Our sustainability agenda comprises five key goals that cover all areas of the Group strategy. It is an integral part of delivering this strategy:
We will strive to bring commercially viable, consumer acceptable reduced-risk products to market.
We will take a lead in upholding high standards of corporate conduct within our marketplace.
We will work for positive social, environmental and economic impacts in our supply chain.
We will actively address the impacts of our business on the natural environment.
People and culture
We will work to ensure we have the right people in the right environment to deliver our vision.
Our commitment to sustainability
We see sustainability as being about helping to build long-term commercial sustainability by delivering on sustainable development objectives.
In today’s economic climate there is much discussion of whether CSR and sustainability will continue to be a business priority. The development of our sustainability agenda is a logical evolution of our longstanding commitment to CSR. We are now focused on addressing our most material impacts and on identifying business value. We are confident that this focus will ensure that sustainability remains a priority within the Group.
Sustainability and our business strategy
Our Group vision is to achieve quantitative and qualitative leadership of the tobacco industry and our strategy to deliver this vision is based on Growth, Productivity, Responsibility and a Winning Organisation. Our approach to sustainability is not a trade-off between achieving commercial success and meeting external stakeholder concerns.
We see a number of potential sources of shareholder value in our sustainability agenda that will also bring obvious benefits to a wide range of stakeholders. These range from risk mitigation and cost reduction initiatives to possible growth opportunities in new potentially reduced-risk product categories. Making progress on our sustainability agenda will help us in the delivery of every area of the Group strategy. It is not something new to be added to our strategy but an integral part of its delivery.