british american tobacco p.l.c. annual report 2008 - Responsibility

British American Tobacco p.l.c. Annual Report 2008
Working towards products that may reduce tobacco-related harm to health is a key element of our business strategy. One such product is Swedish-style snus, a smokeless form of tobacco, as shown in production here at our factory in Malmo, Sweden.

Because our products pose real risks to health, we strongly believe that our business must demonstrate responsibility in everything it does.

Our Business Principles and our Standards of Business Conduct set out what we require of our companies and employees in terms of responsible corporate behaviour and personal integrity.

We support tobacco regulation that balances the preferences of consumers with the interests of society, establishes an open-minded approach to harm reduction as a policy, and enables our businesses to continue to compete and prosper. Harm reduction is an important element of our strategy.

Our approach to responsibility is part of our wider sustainability agenda and we use the Dow Jones Sustainability Indexes (DJSI), an external benchmark, as our primary business measure.

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