Because our products pose real risks to health, we strongly believe that our business must demonstrate responsibility in everything it does.
Our Business Principles and our Standards of Business Conduct set out what we require of our companies and employees in terms of responsible corporate behaviour and personal integrity.
We support tobacco regulation that balances the preferences of consumers with the interests of society, establishes an open-minded approach to harm reduction as a policy, and enables our businesses to continue to compete and prosper. Harm reduction is an important element of our strategy.
Our approach to responsibility is part of our wider sustainability agenda and we use the Dow Jones Sustainability Indexes (DJSI), an external benchmark, as our primary business measure.