british american tobacco p.l.c. annual report 2008 - Growth
Organic growth means increasing our market share in existing markets and entering new markets. To achieve organic growth, we focus on key market segments that offer the best long-term prospects, including premium and international brands.
We also aim to optimise the performance of our Global Drive Brands and seek opportunities for profitable volume growth in the value-for-money and low-price segments. We see innovative products that offer consumers meaningful, value-added differentiation as key to organic growth.
Strategically important and financially attractive mergers and acquisitions can also provide us with growth opportunities.
Our Global Drive Brands grew by 16 per cent in 2008 and we continue to have a strong brand balance across price segments and geographies. Successful acquisitions have also helped us raise our market share in key markets.
Read about our strategy in action:
