british american tobacco p.l.c. annual report 2008 - Our strategy

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British American Tobacco p.l.c. Annual Report 2008

Our strategy

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Vision
To achieve leadership of the global tobacco industry.

Our strategy to deliver our vision is based on growth, productivity, responsibility and building a winning organisation.

Growth

Increasing our volume and value share of the global tobacco market through organic growth and mergers and acquisitions.

Productivity

Effectively and efficiently deploying global resources to increase profits and generate funds to reinvest in our business.

Responsibility

Balancing our commercial objectives with the expectations of a broad range of stakeholders, thus ensuring a sustainable business.

Winning organisation

Ensuring we have the right people and the right work environment to deliver our vision.

Read more about our vision and strategy in the Chief Executive's review:

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© British American Tobacco

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