Annual Report and Accounts 2007 data
|53,907||Number of employees|
|>£3.0bn||Profit from operations|
(excluding exceptional items)
|>£85m||Research & development expenditure|
(Statutory Reporting criteria)
|£17bn||Payments to governments|
|180+||Markets where brands sold|
Our vision is to achieve leadership of the global tobacco industry in order to create shareholder value.
Quantitatively, we seek volume leadership among our international competitors. Qualitatively, we aim to lead our industry as the preferred partner of key stakeholders and in demonstrating responsibility.
Our strategy to deliver our vision is based on Growth, Productivity, Responsibility and a Winning Organisation.
We are the world’s second largest quoted tobacco group by global market share, with brands sold in more than 180 markets. We have four Global Drive Brands – Dunhill, Kent, Lucky Strike and Pall Mall – and over 300 brands in our portfolio.
We hold robust market positions in each of our regions and have leadership in more than 50 markets. We employ over 53,000 people worldwide. Our 47 cigarette factories are based in 40 different countries and produced some 684 billion cigarettes in 2007.