bat plc annual report 2007 - Growth (1 of 4)

In 2007, our Global Drive Brands grew by 10 per cent, and other International Brands by over 5 per cent. In Trade Marketing and Distribution, we continue to focus on Direct Store Sales, and our ‘Win Win Win’ approach brings benefits for customers, consumers and ourselves.

There are more details on the following pages and news of the success of our Vogue brand.