bat plc annual report 2007 - Our Global Drive Brands

Our four Global Drive Brands – Dunhill, Kent, Lucky Strike and Pall Mall – are well represented across the key market segments.

Since 2002, they have together grown volumes by 62 per cent. They represent 24 per cent of our volume, and give us a truly global approach.

Innovation is central to our approach to building brands that evolve and offer consumers relevant products to meet their changing needs.

Dunhill celebrated its centenary in 2007. It is a strong Premium Brand which sells in more than 120 countries. It offers a diverse range of Premium and Super Premium cigars and cigarettes. 35 billion Dunhill cigarettes were sold in 2007, up 6 per cent on 2006. Key markets include South Korea, Malaysia, Taiwan, South Africa and Australia.

Kent was introduced in America in 1952. It is now sold in more than70 countries. Kent is a modern freestanding Premium Brand, consistently perceived as delivering ‘the modern way to smoke’. 54 billion cigarettes were sold in 2007, the brand’s fifth year of double-digit volume growth. Kent grew 19 per cent on 2006. Key markets include Russia, Eastern Europe and Chile.

Lucky Strike was launched in 1871 and remains one of the world’s most iconic trademarks. It is among our leading Premium Brands and sold in more than 90 countries. It continues to bring creativity to consumers through product and packaging initiatives. Its volumes rose 1 per cent to 23 billion cigarettes. Key markets include Germany, Spain, Japan, France and Indonesia.

Pall Mall is our leading global Value-for-Money Brand, positioned to exceed consumer expectations. Introduced in 1899, it now sells in more than 60 countries, offering a range of cigarette and make-your-own products. It delivered outstanding growth in 2007, with volumes up 10 per cent on 2006 to 51 billion cigarettes. Key markets include Germany, Italy, Russia and Uzbekistan.