bat plc annual report 2007 - Vision and strategy
Our vision is to achieve leadership of the global tobacco industry in order to create shareholder value.
Quantitatively, we seek volume leadership among our international competitors. Qualitatively, we aim to lead our industry as the preferred partner of key stakeholders and in demonstrating responsibility.
Our strategy to deliver our vision is based on Growth, Productivity, Responsibility and building a Winning Organisation.
We use a range of indicators to assess our performance against our strategy. They include our Key Performance Indicators, described under Measuring our performance, together with some of our other Business Measures, described in the strategy section of our business review.
Growth
We focus on increasing our volume and value share of the global tobacco market through organic growth and mergers and acquisitions.
In this section
- Our approach to marketing
- Our marketing strategy
- Delivering innovations
- Global Drive Brands
- Other International brands
- Trade Marketing and Distribution
Productivity
We focus on effectively and efficiently deploying our global resources to increase profits and generate funds to reinvest in our business.
In this section
- Supply chain
- Overheads and indirects
Read our section on Productivity
Responsibility
We focus on continuing to balance our commercial objectives with the expectations of a broad range of stakeholders, thus ensuring a sustainable business.
In this section
- Dow Jones Sustainability Indexes
- Environmental performance
- Harm reduction
Read our section on Responsibility
Winning Organisation
We focus on ensuring we have the right people and the right work environment to deliver our vision.
In this section
- Talent management
- Employee share ownership
- Employee engagement
- Your Voice
- Work environment
Read our section on Winning Organisation