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Annual Report and Accounts 2007
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Our online annual report offers the choice of a summarised Quick Read or the Full Report.

Operating and Financial Review
British American Tobacco has increased profit and share growth in many markets.

We use the Dow Jones Sustainability Indexes (DJSI), an external benchmark, as our primary Business Measure to assess our performance in terms of responsibility.


We have a wide range of measures and indicators by which the Board assesses performance and ensures management’s focus is aligned with the interests of our shareholders.


British American Tobacco’s remuneration policy continues to seek to reward the achievement of corporate and individual goals by linking success in those areas to the Group strategy.

 
“Over the past five years, our strategy for building shareholder value has delivered compound growth of 10 per cent in adjusted diluted earnings per share and 13 per cent in dividends.”

Jan du Plessis
Chairman













Cautionary statement: the Operating and Financial Review and certain other sections of this document contain forward-looking statements which are subject to risk factors associated with, among other things, the economic and business circumstances occurring from time to time in the countries and markets in which the Group operates. It is believed that the expectations reflected in these statements are reasonable but they may be affected by a wide range of variables which could cause actual results to differ materially from those currently anticipated.
© British American Tobacco