Harm reduction goals and performance summary

We are committed to working to reduce the public health impact of smoking, through offering adult consumers a range of potentially reduced-risk products.

Goal Indicator   2017 Performance    
Generate over £5 billion in Group revenue from our Next Generation Products (NGPs) by 2022 Amount of Group revenue generated from NGPs1   £500 million    
  1. We began measuring performance against this metric in 2017, so data is not available for previous years. The figure includes data from Reynolds American Inc. on a full-year basis. Excluding Reynolds American, it was £397 million.
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