Corporate behaviour goals

We are committed to operating to the highest standards of corporate conduct and transparency

Progress against our previous goals

  • Status key:
  • On track
  • Completed
  • Partially met
  • Not met

  • As part of our cooperation agreement with the European Commission, implement track and trace technology in all markets covered by the agreement where we annually supply 25 million cigarettes or more to multiple customers, by end 2016.

  • 100% adherence to our International Marketing Principles each year. If any cases of non-adherence are identified, ensure immediate actions are put in place.
    In 2016, no incidents of non-compliance with our International Marketing Principles were identified through our internal procedures. There were, however, four external allegations made about our marketing practices in relation to local tobacco control and advertising laws. See our responsible marketing data for more details.

  • 100% adherence to our global approach to youth smoking prevention in all markets where feasible and allowed each year.
    In 2016, youth smoking prevention activities took place in all our markets which were able to do so. Markets are exempt from this commitment where there is political instability, where we only operate through a distributor, or where we are prevented from undertaking youth smoking prevention activities by local legislation – these represent 12% of our 2016 sales volumes. See our responsible marketing data for more details.

  • Reduce our carbon dioxide (CO2e) emissions by 55% by 2025 and 80% by 2050 against our 2000 baseline of 1.52 tonnes per million cigarettes equivalent.
    By end 2016, Group CO2e emissions were 0.81 tonnes per million cigarettes equivalent produced, 47% lower than our 2000 baseline. See our environment data for more details.

  • Reduce our energy use towards our 2017 target of 9.82 gigajoules per million cigarettes equivalent produced, 17% lower than our 2007 baseline.
    By end 2016, Group energy use was 9.92 gigajoules per million cigarettes equivalent produced, 16% lower than our 2007 baseline. See our environment data for more details.

  • Reduce our water use towards our 2017 target of 3.6 cubic metres per million cigarettes equivalent produced, 26% lower than our 2007 baseline.
    By end 2016, Group water use was 3.43 cubic metres per million cigarettes equivalent produced, 29% lower than our 2007 baseline. See our environment data for more details.

  • Sustain our waste to landfill at no more than 0.016 tonnes per million cigarettes equivalent produced, 36% lower than our 2007 baseline, and recycle at least 85% of our waste.
    By end 2016, Group waste to landfill use was 0.008 tonnes per million cigarettes equivalent produced, 67% lower than our 2007 baseline, and we recycled 92.6% of our waste. See our environment data for more details.

  • Ensure the right policies, governance and practices are in place to enable us to get closer to our goal of zero accidents.
    In 2016, total reported accidents remained steady. However, we were pleased to achieve an 8% improvement in our Lost Workday Case Incident Rate – from 0.26 in 2015 to 0.24 in 2016 and for the 71% of our sites that achieved zero accidents. Sadly, four contractors and two employees lost their lives, as well as two members of the public in accidents involving our vehicles. See our health and safety data for more details.

  • Pilot our strengthened, integrated and systematic management approach to human rights due diligence on our non-leaf suppliers by end 2016.
    In 2016, we worked with experts from a respected independent consultancy to pilot a new integrated system focused on assessing suppliers’ human rights risk exposure and then prioritising the highest risk for self-assessments and on-site audits. We are now conducting a phased roll-out to all our 70,000+ non-agricultural suppliers worldwide.

Our commitments for the future

  • Implement a new third-party managed 'speak up' hotline and website by end 2017;
  • 100% adherence to our International Marketing Principles each year;
  • Roll out our updated Youth Access Prevention Principles to also include our Next Generation Product categories by end 2017 and aim for 100% adherence each year;
  • Develop and roll out new human rights e-learning by end 2017;
  • Develop and implement a strengthened approach to monitoring human rights for our own subsidiary companies by end 2017;
  • Complete the phased roll out of our due diligence process for all non-agricultural suppliers by the end of 2018;
  • Significantly increase the representation of women and focus nationalities in senior management by 2020;
  • Aim to achieve zero accidents Group-wide;
  • Reduce our CO2e emissions by 55% by 2025 and by 80% by 2050 (against year 2000 baseline);
  • Reduce our energy use by 25% by 2025 (against year 2007 baseline);
  • Increase the amount of renewable energy we source to 25% by 2025 (against year 2007 baseline);
  • Reduce the total amount of water withdrawn by 35% by 2025 (against year 2007 baseline);
  • Increase the total amount of water we recycle to 15% by 2025 (against year 2007 baseline);
  • Reduce our waste to landfill by 80% by 2025 (against year 2007 baseline);
  • Reduce the total volume of waste generated by 10% by 2025 (against year 2007 baseline); and
  • Recycle at least 95% of our total waste generated each year.

Please note, our environmental data and targets are based on our intensity measure per million cigarettes equivalent. See the data scope page for more details.

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