Vapour products

Leading the growth of a new category

We launched our first vapour product – a Vype e-cigarette – in 2013 and today we are the world’s leading vapour company.

What are vapour products?

Vapour products are rechargeable, battery-powered devices that heat liquid formulations – e-liquids – to create a vapour which is inhaled.

Most vapour products are based on ‘coil and wick’ technology. The coil – also known as an atomiser – heats a cotton wick which conveys the liquid, producing a vapour that is inhaled.

Because vapour products don’t burn tobacco, the vapour contains substantially lower levels of the toxicants found in the smoke produced when tobacco is burned. This provides one indication that vapour products have potential reduced-risk properties when compared with conventional cigarettes.

Generally, vapour products are either closed or open systems. Closed systems feature a closed cartridge containing e-liquid. Vapers insert replacement cartridges to continue using the device. Open systems enable the vaper to refill the e-liquid and mix flavours to their taste.

Most e-liquids contain water, propylene glycol and glycerol, flavourings and nicotine, although some e-liquids don’t contain any nicotine.

Our vapour portfolio

Our vapour brands:

Vapour brands

Following our acquisition of Reynolds American Inc. in 2017, we are now the world’s leading vapour company. Vype, our flagship vapour brand, is now present in most major vaping markets including the UK. We also own leading brands in the UK (Ten Motives) and Poland (Chic). We further enhanced our vapour products portfolio in 2017 with the acquisition of the ViP brand.

We launched our first Vype product in 2013 and today our range provides a choice of closed and open systems to meet vapers’ varied preferences.

Vype e-stick Maxx
Vype eStick Maxx
Vype ePen
Vype ePen
Vype ePen 3
Vype ePen 3

Closed systemsClosed systems

Vype eStick Maxx – looks and feels like a cigarette and uses cartridges in a variety of nicotine strengths and flavours.

Vype ePen – features easy-to-change cartridges and two power settings giving the user more control of their vape.

Vype ePen 3 – an evolution of the ePen range that incorporates a new powerful system to deliver a rich vapour and flavour.

Vype eTank Pro
Vype eTank Pro
Vype eBox
Vype eBox

Open systemsOpen systems

Vype eTank Pro – a refillable product with a powerful battery that delivers a rich vapour and incorporates an easy top-fill design.

Vype eBox – refillable vapouriser offering the vaper control over flow, power and flavour.


In the US, the R.J. Reynolds Vapor Company – a Reynolds American Inc. operating company – was formed in 2012 and started selling Vuse digital vapour products in 2013. The Vuse range includes the Vuse Alto, a closed system that uses a cartridge to deliver vapour, Vuse Solo, which uses a vapour delivery processor to ensure consistent performance, and Vuse Vibe, a simple and intuitive tank device.

Vuse product