British American Tobacco

Transforming Tobacco

We have a clear ambition to lead the transformation of our industry by offering adult consumers a range of potentially reduced-risk products.

Who we are – Transforming Tobacco

New products, more choices

Our product portfolio is growing as we extend our range with vapour, tobacco heating and oral tobacco and nicotine products.

Potentially reduced-risk products

We’re growing together

We are committed to working to enable prosperous livelihoods for all farmers who supply our tobacco leaf.

Sustainable agriculture and farmer livelihoods

See our world through the eyes of people who work for and with us.

Watch the video

We are BAT – our company video

The people who help make us the company we are today take centre stage in our company video, We are BAT.

The video presents our business through the eyes of our employees and those we work with around the world. Among those we hear from are a farmer whose family has been supplying us with tobacco for three generations and BAT scientists involved in developing a next generation of potentially reduced-risk products.

We believe their stories show who we are: a progressive company that’s proud of its heritage and excited about the future.