We have a clear ambition to lead the transformation of our industry by offering adult consumers a range of potentially reduced-risk products.
Our product portfolio is growing as we extend our range with vapour, tobacco heating and oral tobacco and nicotine products.
We are committed to working to enable prosperous livelihoods for all farmers who supply our tobacco leaf.
The people who help make us the company we are today take centre stage in our company video, We are BAT.
The video presents our business through the eyes of our employees and those we work with around the world. Among those we hear from are a farmer whose family has been supplying us with tobacco for three generations and BAT scientists involved in developing a next generation of potentially reduced-risk products.
We believe their stories show who we are: a progressive company that’s proud of its heritage and excited about the future.
Download our 2017 annual report and view our performance summary online.
Our sustainability report looks at how we aim to create shared value for all our stakeholders.
Find out about our approach to human rights in our Modern Slavery Act Statement.
We are proud to have been recognised as a Global Top Employer for 2018.
Read article 15 February 2018