We have a clear ambition to lead the transformation of our industry by offering adult consumers a range of potentially reduced-risk products.
The people who help make us the company we are today take centre stage in our company video, We are BAT.
The video presents our business through the eyes of our employees and those we work with around the world. Among those we hear from are a farmer whose family has been supplying us with tobacco for three generations and BAT scientists involved in developing a next generation of potentially reduced-risk products.
We believe their stories show who we are: a progressive company that’s proud of its heritage and excited about the future.
Download our 2017 annual report and view our performance summary online.
Our sustainability report looks at how we aim to create shared value for all our stakeholders.