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Policies, principles and standards

The guidelines that govern our business

This page is not a complete description of Group policies and standards, but offers an overview of those likely to be of particular interest to stakeholders, with links to the documents.

Statement of Business Principles

Our Statement of Business Principles forms the basis on which we expect our businesses to be run in terms of responsibility. Developed with the help of stakeholders in dialogue, it consists of three Business Principles: Mutual Benefit, Responsible Product Stewardship and Good Corporate Conduct, and eighteen Core Beliefs. All Group companies have adopted the Statement and are encouraged to engage in stakeholder dialogue to help determine how it should best be reflected in their business practices. The Business Principles and Core Beliefs form the basis for our continuous auditing of Group companies’ CSR performance.

Statement of Business Principles (74 kb) 

Framework for Corporate Social Responsibility

Stakeholders in dialogue also helped British American Tobacco p.l.c. to develop our Business Principles into a Framework for CSR. We believe this may provide a blueprint for a responsible tobacco business and a basis for ongoing stakeholder dialogue. Within the Framework, each Core Belief offers three areas of responsibility, which attempt to address the nature of appropriate contributions for a commercial organisation:

Framework for Corporate Social Responsibility

Standards of Business Conduct

Our Standards of Business Conduct are an integral part of the Group’s governance and, together with our Business Principles, underpin our commitment to high standards of corporate responsibility. The Standards apply to all Group companies and employees and require high standards of behaviour and integrity wherever our businesses operate. Each company is required to adopt them or local policies which reflect them and each employee is expected to know and comply with their provisions. Each General Manager and Head of Function must sign a letter annually confirming compliance and continuous information on performance against the Standards is gathered and reported quarterly to the Board Audit Committee.

Standards of Business Conduct 2017 (767 kb) 

See also Standards of Business Conduct

Principles of Engagement

British American Tobacco is committed to corporate transparency. It recognises that as a responsible company, all engagement activities that it undertakes must be guided by internal standards. The principles and standards set out here form British American Tobacco’s ‘Principles for Engagement’. All Group companies and employees are required to act in accordance with the Principles for Engagement. British American Tobacco does support third parties on policy issues of mutual interest, but will never ask a third party to conduct itself in any way that contravenes these ‘Principles for Engagement’.

Principles of Engagement (109 kb)  

See also Stakeholder engagement

International Marketing Principles

Our International Marketing Principles (IMP) set down detailed guidance on all aspects of tobacco marketing, from print, billboards and electronic media to promotional events, packaging and sponsorship. Central to the IMP is our long held commitment to ensuring that no marketing activity is directed at, or particularly appeals to, youth. The IMP are globally applicable and in some countries exceed the requirements of local laws. Adherence by our companies forms part of our regular internal audit process, supported by annual self-certification by management and Audit Committee review. We publicly report any instances of incomplete adherence each year.

International Marketing Principles (472 kb) 

See also Marketing our products responsibly

Vapour Products Marketing Principles

Our Vapour Products Marketing Principles provide a responsible and consistent approach to all of our marketing activities for this important category.

Our four core principles are:

  • We will target our Vapour Product marketing at adults
  • We will market our Vapour Products to smokers and consumers of vapour and nicotine products
  • We will be clear and factual about our Vapour Products and their potential risks
  • We will not promote combustible tobacco products through our Vapour Product marketing 

Vapour Products Marketing Principles (212 kb) 

Snus Marketing Standards

Our Snus Marketing Standards (SMS) came into effect on 1 November 2011 and were amended on 1 October 2016. The SMS are applied solely to the marketing of Swedish style snus. We believe there is sufficient scientific evidence to support a less restrictive regime for the promotion of snus, on the basis of its potentially lower health risk when compared to cigarettes. In line with this belief, we have a separate set of marketing standards specifically for snus. Our SMS follow the spirit of our International Marketing Principles, central to which is our commitment to ensuring that no marketing activity is directed at, or particularly appeals, to youth.

Snus Marketing Standards (215 kb) 

See also Our International Marketing Principles

Employment Principles

Our Employment Principles build on our commitment to good employment practices and workplace related human rights. They set out a common approach to our companies’ development of policies and procedures, while recognising that each company must take account of local labour law and practice and the local political, economic and cultural context. All our companies have committed to the Employment Principles and, through our internal audit process, are required to demonstrate that they are embedding them in the workplace. Our auditing also monitors that our companies are strongly encouraging key suppliers to meet similar standards.

Employment Principles (105 kb) 

Supplier Code of Conduct

Our Supplier Code of Conduct complements our Group Standards of Business Conduct by defining the minimum standards we expect our suppliers to adhere to in order to supply goods or services to BAT and any BAT Group company. This builds upon our long-standing commitment to operating to the highest standards of corporate conduct for both our own business operations and our wider supply chain. It also supports our continuing commitment to respect human rights and uphold international standards, including the United Nations Guiding Principles on Business and Human Rights and the Organisation for Economic Cooperation and Development Guidelines for Multinational Enterprises.

Supplier Code of Conduct (1.4 mb) 

See also Environmental and supply chain management

Group Environmental Policy

We accept that our companies’ operations affect the environment and we are committed to following high standards of environmental protection, adhering to the principles of sustainable development and protecting biodiversity.

Group Environment Policy (43 kb) 

See also Environmental management

Health and Safety Policy Statement

We aim to apply the best international standards of practice relating to the health and safety of employees at work and non-company personnel on company premises and to give a high priority to these activities. The Statement is backed by detailed specific requirements.

Health and Safety Policy Statement (31 kb) 

See also Health and safety

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