jump to search

News Release

British American Tobacco launches e-cigarette in the UK

29 July 2013

British American Tobacco announced today that it has launched its first e-cigarette in the UK.

The e-cigarette is branded Vype and will be available for sale on-line with plans to move into mainstream retail outlets from September 2013.

Vype also uses a nicotine e-liquid that is made in the UK to current Good Manufacturing Practice (cGMP) standards and contains only pharmaceutical grade nicotine.

The e-cigarette is currently available in a disposable format, with plans to supplement the product range with a rechargeable version in the near future. 

The development of inhaled nicotine products, which includes e-cigarettes, is a natural extension of British American Tobacco’s approach to tobacco harm reduction which has been evolving over a number of years.

Notes to editors

The website www.govype.com  will go live on Tuesday 30 July, 2013 

Enquiries

British American Tobacco Press Office
Will Hill
+44 (0) 20 7845 2888 (24 hours)  | @BATPress 

Investor Relations
Mike Nightingale / Rachael Brierley
+44 (0) 20 7845 1180 / 1519

 

max
large
medium
small
mobile