News Release

Our response to the Channel 4 documentary "Unreported World"

9 November 2012

Children are not, and will never be, our audience and we too were shocked to see the tragic situation of the six year old smoker whose mother said he had been smoking since an even younger age.

We do not want children to smoke. Our marketing is aimed at adult consumers who are able to make an informed choice as to whether they smoke and which brand they choose.

It's important to point out that we comply with all laws in all of the countries we operate in and would support government regulations prohibiting the sale of tobacco products to anyone under the legal minimum age in their country.

We firmly agree that children must never be exploited, exposed to danger or denied an education. We make it clear to all of our contracted farmers and suppliers that exploitative child labour will not be tolerated.

British American Tobacco is a founding member and supporter of the Eliminating Child Labour in Tobacco Growing Foundation - a multi-stakeholder partnership, advised by the International Labour Organisation (ILO) committed to helping stop exploitation that deprives children of an education and risks their health.

Reflecting the ILO’s stance, it recognises that in poor communities, often on small family farms, low risk work that doesn’t interfere with schooling and leisure time can be a normal part of growing up in a rural environment.


Press Office
+44 (0) 20 7845 2888 (24 hours)  | @BATPress 

Investor Relations
Mike Nightingale / Rachael Brierley / Stephanie Brassinne
+44 (0) 20 7845 1180 / 1519 / 2012