Who we are
We are BAT
We are a leading consumer goods business, thanks to our global portfolio of brands, a successful strategy and talented people. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. Our strategic aim is to migrate smokers from cigarettes to smokeless alternatives and become a predominantly smokeless business by 2035.
Our business
Founded over 120 years ago, BAT is a global business with a rich heritage. We sell five main categories of products: Vapour, Heated Tobacco, Modern Oral, Traditional Oral and combustible cigarettes
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At a glance
Get a sense of our truly global scale, our business results and our targets to build A Better Tomorrow™
Read more >Our values
Our purpose is underpinned by six corporate values; Truly inclusive, Empowered through trust, Stronger together, Love our consumer, Passion to win, and Do the right thing
Read more >Inspiring, challenging and diverse
The quality of our people is a major reason why BAT continues to perform well – and why we are so excited about the future as we work together to transform our business
Explore our peopleOur leadership
Meet the leaders who drive our business, guide our strategy and lead our people
Read more >Our corporate governance
Good corporate governance is essential to achieving our business objectives
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We are proud of our partners
Our collaboration with McLaren is rooted in advanced technology and innovation, supporting our purpose to deliver A Better Tomorrow™
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‘The transformation is real, and we are delivering tangible change’
Flora Okereke, BAT’s Head of Regulatory Insights and Foresights, discusses the positive impact of BAT’s A Better Tomorrow™ ambition in the latest edition of Tobacco Reporter magazine.
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