uk bat.com - Our strategy
Our Group vision is to lead the global tobacco industry. We don’t just measure that in volume and value, we also aim to be the world’s best at meeting consumer needs.
Growth
We are consumer-led, providing high quality, relevant tobacco and next-generation products that meet consumer needs. We do this by being brand focused and excelling at bringing superior, differentiated offers to market.
Productivity
By effectively deploying our resources we can increase profits, improve our operating margin and invest in our business, helping us to grow market share and achieve higher returns for shareholders. We do this through our consumer-centric, flexible supply organisation and the implementation of a new global operating model with common systems and processes.
Winning organisation
British American Tobacco is a great place to work. We have great people and great teams. Our aim is to maintain a high performing organisation that can attract, develop and retain the next generation of leaders. We do this by being entrepreneurial and creating a culture of personal ownership.
Responsibility
Our people are required to act ethically at all times and, as a business, we seek to reduce our environmental footprint and the harm caused by our products. To ensure we have a sustainable business, we engage with society through active, honest and open dialogue, while promoting a science-based approach to regulation that meets the needs of consumers.
