We strongly believe that tobacco products should only be used by adult consumers who are aware of the associated health risks. We do not want children to smoke. Our Group companies operate to strict standards to ensure that their sales and marketing activities are directed only to adult tobacco consumers.
We fully support laws and regulations which prohibit the sale of tobacco products to a person under the legal minimum age in their country. We agree that there must be enforcement and penalties for breaking such laws which are tough enough to discourage anybody from selling to the under age.
Our Group companies are required to engage with governments to establish a minimum age of 18 where none exists and raise retailer’s awareness of minimum age laws in their country.
We also fund and support a large number of youth smoking prevention programmes around the world, mostly to help retailers in preventing sales to the under age.