uk bat.com - How secure is your Group’s future?

We are looking ahead with confidence and we are not alone in believing that we have a strong and secure future. Hundreds of millions of adults around the world choose to be tobacco consumers today. We expect that many people in the future will choose not to consume tobacco, will use less or will quit, but widely accepted forecasts indicate that the worldwide tobacco market will remain large, at more than one billion consumers. We have confidence in our strategy and expect to continue growing and increasing our market and revenue share through our brand portfolio, geographic spread and management and financial strength.