Nicandro Durante, Chief Executive
The four building blocks of our strategy are Growth, Productivity, developing a Winning Organisation and Responsibility. Each is interdependent and essential for delivering profit growth and long term business sustainability.
Although our products pose risks to health and our industry can be seen as controversial, our products are legal, calls for prohibition are exceptionally rare and about a billion adults globally choose to smoke. We work continuously to manufacture and sell our products responsibly.
Through more than 100 years of operations, we have built a strong international reputation for high quality tobacco brands to meet consumers’ diverse preferences.