2011 has been a very successful year for the Group, with adjusted profit from operations growing by 11 per cent.
We are the world’s second largest stock market listed tobacco group, with products sold in around 180 markets.
The tobacco industry produces around
5.5 trillion cigarettes a year and the value
of the global market continues to grow.
Our strategy is based on growth, funded by productivity and delivered by a winning organisation that acts responsibly.
Our business model is designed to deliver sustainable growth in earnings. It is consumer-led and science-based.
Sustainable business practice is at the heart of the Group’s strategy and helps us build value for our shareholders.
