Our consistent strategy for delivering our vision is based on growth, funded by productivity and delivered by a winning organisation that acts responsibly at all times.
We continued to achieve sustainable, profitable growth in 2011, driven by a better deployment of innovations and an emphasis on improving the execution of our strategy.
Productivity continues to be an important part of our strategy, providing the capabilities and resources we need to support investment in our brands to grow share in our key markets.
We can only maintain a strong workforce if we nurture and develop our people. We value our employees’ diverse perspectives and encourage them to perform to their best.
Responsibility is integral to everything we do and is especially important to a business such as ours where our products pose real risks to health.
© 2012 British American Tobacco