Eastern Europe, Middle East and Africa (EEMEA)Read more
Asia-Pacific
Share of Group revenue
28%
2010: 25%
Revenue (£m)
4,251
2010: 3,759
Adjusted profit(1) (£m)
1,539
2010: 1,332
Volume (bn)
191
2010: 188
(1) Profit discussed in the regional review is based on adjusted profit from operations and therefore excludes the impact of restructuring and integration costs, amortisation and impairment of trademarks, goodwill impairment, exceptional provisions and gains on disposal of businesses and trademarks.
Americas
Share of Group revenue
23%
2010: 24%
Revenue (£m)
3,558
2010: 3,498
Adjusted profit(1) (£m)
1,441
2010: 1,382
Volume (bn)
143
2010: 149
(1) Profit discussed in the regional review is based on adjusted profit from operations and therefore excludes the impact of restructuring and integration costs, amortisation and impairment of trademarks, goodwill impairment, exceptional provisions and gains on disposal of businesses and trademarks.
Western Europe
Share of Group revenue
23%
2010: 25%
Revenue (£m)
3,600
2010: 3,695
Adjusted profit(1) (£m)
1,228
2010: 1,103
Volume (bn)
135
2010: 136
(1) Profit discussed in the regional review is based on adjusted profit from operations and therefore excludes the impact of restructuring and integration costs, amortisation and impairment of trademarks, goodwill impairment, exceptional provisions and gains on disposal of businesses and trademarks.
Eastern Europe, Middle East and Africa (EEMEA)
Share of Group revenue
26%
2010: 26%
Revenue (£m)
3,990
2010: 3,931
Adjusted profit(1) (£m)
1,311
2010: 1,167
Volume (bn)
236
2010: 235
(1) Profit discussed in the regional review is based on adjusted profit from operations and therefore excludes the impact of restructuring and integration costs, amortisation and impairment of trademarks, goodwill impairment, exceptional provisions and gains on disposal of businesses and trademarks.