Strategy for building shareholder value
Our strategy and business model drive our global operations, supported at all times by good corporate governance. The strength of our people and brands; the innovations that help differentiate our products in around 180 markets; our agile and responsible supply chain; and our science-based R&D – these all contribute to the revenue growth that helps build value for our shareholders.
Our Group vision is to achieve leadership of the global tobacco industry, not just in volume and value, but also in the quality of our business. To be industry leaders we must continue to demonstrate that we are a responsible tobacco Group with outstanding people, brands and superior products.
Our strategy to deliver our vision begins with growth and our aim to increase our global market share, with a focus on our Global Drive Brands and our other international brands. Read more about our growth strategy in action
We target continuous improvements in our cost base that will provide resources to invest in our brands, helping us to grow market share and achieve higher returns for shareholders. Read more about our productivity strategy in action
By being a winning organisation we can ensure that we attract, develop and retain the best people we need to deliver our strategy for growth. Read more about our winning organisation strategy in action
Our companies and people are required to act responsibly at all times and we seek to reduce the harm caused by our products and our environmental footprint. Read more about our responsibility strategy in action