British American Tobacco Annual Report 2010

A A

We invest in our brands and the development of product innovations to drive growth.
In 2010, this helped us increase our market share and the value of our business in our most important markets.

Find out more
How are we
delivering growth?

Our well established and consistent strategy ensures that we are well placed to drive growth through innovation and greater efficiency in our supply chain.

Strategic review

1

2

3
How are we
delivering growth?

Our efforts in trying to develop potentially reduced–harm products that will appeal to consumers are an important part of our R&D activities.

Creating sustainable value

1

2

3
How are we
delivering growth?

We have had significant successes with innovative products such as Lucky Strike Click & Roll, Kent Convertibles and Dunhill Reloc across our regions.

Regional review

1

2

3

“The inherent strength of your Company's business continues to deliver impressive results and sustained shareholder value.”

We have a wide range of measures and indicators by which the Board assesses performance compared to the Group's strategy.

We want to run our business in a manner which is responsible and consistent with our belief in honesty, transparency and accountability.

British American Tobacco Annual Report 2010 - Home