Strategic review
Our consistent strategy for delivering our vision is based on growth, funded by productivity and delivered by a winning organisation that acts responsibly at all times.
Our strategy
Our strategy is designed to deliver our vision and build shareholder value. It is based on growth, funded by productivity and delivered by a winning organisation that acts responsibly at all times.
Our vision
To achieve leadership of the global tobacco industry.
Growth
Our strategy for growth aims to increase our market share, with a focus on our Global Drive Brands. Find out more
Productivity
Our commitment to productivity provides the resource we need to invest in our brands and grow share in our key markets, helping us to increase profit. Find out more
Winning organisation
Being a winning organisation ensures that we attract, develop and retain the people we need to deliver growth. Find out more
Responsibility
Our companies and people act responsibly at all times and we seek to reduce the harm caused by our products. Find out more