Nicandro Durante

Nicandro Durante comments on the performance in some of our key markets*

* This video is unaudited content that is not part of the Annual Report.

Regional review

BAT regions
 
 

Regional financial highlights

  Volumes   Revenue   Adjusted profit*
  2010
bn
2009
bn
  2010
£m
2009
£m
  2010
£m
2009
£m
Asia-Pacific 188 185   3,759 3,270   1,332 1,148
Americas 149 151   3,498 3,156   1,382 1,186
Western Europe 119 130   3,419 3,884   1,054 994
Eastern Europe 128 131   1,686 1,628   358 409
Africa and Middle East 124 127   2,521 2,270   858 724
Total 708 724   14,883 14,208   4,984 4,461
Revenue and adjusted profit from
operations, restated at constant rates
of exchange






 


14,263


14,208
 

4,745


4,461